Nutella was born in the autumn of 1945. At the time, cocoa was in short supply due to war rationing, and chocolate was a delicacy limited to a lucky few. So Pietro Ferrero mixed cocoa with toasted hazelnuts, cocoa butter Nutella is marketed in over 75 countries across the globe, and outsells all brands of peanut butter combined worldwide!and vegetable oils to create an economical chocolate spread. Four years later, the recipe was made more creamy to simplify it's "spreadability".